The character is based on the purity and simplicity of shapes and colors, which are taken from the already existing, recognizable, and laconic design of the candy bar wrapper and the company's logo. The elongated cylindrical shape of the head and the cap of chocolate hair echo the shape of the candy bar.
Romchik-bar is a reference to the character's name from childhood, when harmless nicknames were given, which often remain in the memory of already grown-up friends. The character himself is a strong and athletic young man, good-natured, positive, and sociable, smiling and generous, always ready to share a candy with his friends.